The Industry Group

We provide a range of personalized and targeted research programmes based on internationally recognized and proven techniques and methods. We work with businesses of all sizes from large corporates to sole operators - across all industry sectors. Qualitative Research - Interested in knowing what drives and motivates your market? We can help you with indepth understanding of people and their requirements. We can undertake a wide variety of qualitative methods depending on your needs such as focus groups, depth interviewing, online forums and digital focus groups. Quantitative Research - Need to understand your market numerically? We have a wide range of options available to measure brand perceptions, concepts, advertising, packaging and everything in between. This includes telephone and online surveys, mobile surveys, segmentation and monitoring and brand health tracking. Stakeholder Research - If you need to understand issues within your business we can help with a variety of tools and techniques designed to give you insight and assist in your decision making through customer and staff satisfaction research, workshop facilitation and assisting with strategy development.